Monthly Social Media Made Simple (and Stress-Free)

Planning your social media content for the month shouldn’t feel like trying to build IKEA furniture without instructions. With the right plan, you can ditch the guesswork, stay consistent, and actually enjoy the process—yes, really! Here’s how to make social media your easiest win yet.

1. Start with Your Business Goals

Social media isn’t just about throwing up pretty pictures—it’s about moving the needle for your business. Ask yourself:

• What’s the #1 thing you want to accomplish this month?

  • Example Goals:

    • Sell out your Valentine’s Day specials.

    • Double reservations for your new brunch menu.

    • Get your boutique’s spring collection on everyone’s wishlist.

Easy! Pro Tip: Let the Show, Go, Grow framework be your guiding star:

• Show (Visibility): Create content that gets your brand seen—think eye-catching tips, trends, or behind-the-scenes shots.

• Go (Action): Get your audience to DO something, whether it’s booking an appointment or buying your latest product.

• Grow (Relationships): Build loyalty with posts that connect on a deeper level—share your story, shout out your customers, and keep it real.

2. Define Your Focus Products or Services

Be the star of your own show by highlighting what matters most this month. Keep it sharp, simple, and totally irresistible.

• Examples:

  • A salon promotes its “Winter Rescue Hair Treatment.”

  • A restaurant hypes up its “Bottomless Mimosas Brunch.”

  • A boutique teases “Must-Have Accessories for Spring.”

Pro Tip: Add urgency with deadlines like “This week only!” or “Limited seats available”—because nobody wants to miss out.

3. Pinpoint Key Events and Dates

Nobody likes outdated content. Build your posts around what’s happening in your world:

• Ideas:

  • Local events your customers care about.

  • Quirky holidays like “National Self-Care Day” or “Galentine’s Day.”

  • Your own milestones—a product launch or business anniversary.

Easy! Pro Tip: Our content calendars come pre-loaded with timely ideas, so you’re always ahead of the curve.

4. Map Out Content Themes with the Show, Go, Grow Plan

Variety is the spice of social media life, and the Show, Go, Grow framework makes it easy to keep your audience hooked while covering all your bases:

• Education (SHOW): Share how-tos, hacks, or insider tips that increase visibility and attract new eyes to your brand.

  • Example: “5 Hacks for the Perfect Charcuterie Board” (restaurants).

• Community (GROW): Highlight your team, celebrate loyal customers, or collaborate with local businesses to deepen trust and build relationships.

  • Example: “Meet Our Chef” or share a heartfelt customer story (salons).

• Inspiration (GO): Post feel-good vibes or aspirational content that inspires clicks, bookings, or sales.

  • Example: “Reserve Your Table Now—Free Dessert This Weekend!” (restaurants).

The Show, Go, Grow framework helps you balance educational, promotional, and relationship-building posts for maximum engagement. A healthy mix of Show, Go, and Grow posts keeps your audience engaged and your content strategy on point:

• SHOW: Increase visibility with eye-catching, shareable posts that put your brand in front of new eyes.

  • Example: “5 Winter Accessories You Need Right Now” (boutiques).

• GO: Drive action with posts that inspire clicks, bookings, or sales.

  • Example: “Reserve Your Table Now—Free Dessert This Weekend!” (restaurants).

• GROW: Build relationships and deepen trust with posts that connect on a personal level.

  • Example: Share a behind-the-scenes look at your team’s day or a heartfelt customer story (salons).

6. Batch Create Your Content

Why create posts one at a time when you can knock them out in one go? Dedicate a day to content batching:

• Start by brainstorming post ideas.

• Then, create graphics, write captions, and schedule everything.

Easy! Pro Tip: Easy’s content calendar and Canva templates make batching a breeze. With pre-planned, ready-to-customize posts tailored to your industry, you’ll save hours (and your sanity).

7. Set Engagement Goals

Sure, likes are cute, but real engagement? That’s the holy grail. Here’s how to spark it:

• Ask Questions:

  • “What’s your dream nail color for winter?” (salons)

  • “Which dish should we bring back for spring?” (restaurants)

  • “What accessory can’t you live without?” (boutiques)

• Run Polls:

  • “Which hairstyle should we feature next?” (salons)

  • “What brunch dish should we create next?” (restaurants)

  • “Which trend are you loving more: neon or neutral?” (boutiques)

• Offer Rewards:

  • Host giveaways for tagging friends.

  • Feature your customers’ photos on your feed.

  • Give exclusive discounts for answering polls.

8. Track Your Success and Adjust

At the end of the month, check your stats like a boss. What crushed it? What flopped? Learn, adjust, and repeat.

• Look at Metrics:

  • Who saw your posts (reach and impressions).

  • Who engaged with your content (likes, comments, and shares).

  • Who clicked through to your website or booked a service.

Easy! Pro Tip: Double down on your top-performing posts to keep that momentum rolling.

Simplify Your Planning with Easy!

Social media doesn’t have to feel like a full-time job. With Easy!, you’ll get everything you need to plan, post, and thrive—including pre-made calendars, killer templates, and step-by-step tips. Visit www.geteasysocial.com and make social media your easiest win yet.