Content Calendar
March 2025
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March 2025 ☆
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February 2025 Content Calendar for Boutiques and Retailers
Show
Pick 4-8
Go
Pick 2-4
Grow
Pick 2-4
Key Social Media Dates for February
Month-Long Observances
Black History Month – Celebrate Black creators, designers, and brands or share how your business is supporting the community.
National Wedding Month – Great for promoting bridal collections, event accessories, or wedding-themed products.
American Heart Month – Highlight heart-healthy lifestyle products or donate a portion of sales to heart health causes.
Key Weekly Observances
Feb. 4–10: National Women’s Heart Week – Focus on female empowerment or share self-care products tailored to women.
Feb. 11–17: Random Acts of Kindness Week – Run a giveaway, surprise your audience with discounts, or encourage customers to share acts of kindness.
Key Days in February
Week 1
Feb. 2: Groundhog Day – Share fun predictions, polls, or a cheeky winter vs. spring product post.
Feb. 4: World Cancer Day – Highlight brands or causes you support that are aligned with cancer awareness.
Week 2
Feb. 9: National Pizza Day – A fun opportunity to connect with your audience; think “perfect outfit for pizza night.”
Feb. 11: International Day of Women and Girls in Science – Feature women-led brands or science-inspired products.
Feb. 13: Galentine’s Day – A massive retail moment! Promote friendship-focused gifts, group sales, or events for girlfriends.
Feb. 14: Valentine’s Day – Highlight your best-sellers, run promotions, or create romantic gift guides.
Week 3
Feb. 15: Singles Awareness Day – Spin this into a self-love campaign; showcase “treat yourself” items.
Feb. 17: National Random Acts of Kindness Day – Encourage small acts of kindness or highlight customer stories.
Week 4
Feb. 20: Love Your Pet Day – Share pet-related products or host a pet photo contest with customers.
Feb. 22: National Margarita Day – Perfect for promoting party-ready looks or vibrant spring colors.
Feb. 24: National Trading Card Day – Get playful! Tie in nostalgia, collectibles, or quirky product pairings.
Feb. 26: National Tell a Fairy Tale Day – A whimsical opportunity to highlight dreamy products or storytelling through your visuals.
End of Month
Feb. 29: Leap Year Day (2025 Only) – A rare date! Offer exclusive “one-day-only” flash sales or promotions.
Tips for Maximizing These Dates
Create Anticipation: Tease upcoming promotions or themed posts a few days before key dates.
User-Generated Content: Ask your audience to participate in photo challenges or share themed content.
Bundles & Discounts: Pair seasonal items into limited-time offers tied to specific dates.
Behind-the-Scenes: Show your team prepping for Valentine’s Day or brainstorming acts of kindness for Random Acts of Kindness Week.