Content Calendar

March 2025

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March 2025 ☆

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February 2025 Restaurants and Bars Content Calendar

February 2025 Content Calendar for Restaurants & Bars

Show

Pick 4-8

Selected: 0
Brand Awareness
Seasonal Menu Spotlight
Highlight a special dish or drink that’s perfect for February, emphasizing seasonal ingredients or unique flavors.
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Brand Awareness
Upcoming Event Announcement
Announce upcoming events such as live music nights, trivia, or special themed evenings to build excitement and inform your audience.
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Education
Cooking/Bartending Tips
Share valuable tips related to cooking or bartending to educate your audience and demonstrate your expertise.
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Visual Highlights
Signature Dish Showcase
Display high-quality images or videos of your signature dishes or cocktails to attract attention and showcase their features.
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Inspiration
Inspirational Quote
Share an uplifting or motivational quote related to food, drinks, or hospitality that resonates with your brand values and connects emotionally with your audience.
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Brand Storytelling
Our Restaurant Story
Share the story behind your restaurant or bar—how it started, your mission, and what makes your offerings unique. Include photos of your space and team.
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Behind-the-Scenes
Kitchen/Bartender Prep
Show how your kitchen or bar prepares for service, featuring behind-the-scenes looks at food preparation or cocktail creation.
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Education
Ingredient Spotlight
Highlight a key ingredient used in your dishes or drinks, explaining its benefits and how it enhances your offerings.
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Product
Best Sellers Highlight
Feature your best-selling dishes or drinks to showcase what customers love most and encourage others to try them.
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Inspiration
Customer Success Story
Share a story or testimonial from a satisfied customer to inspire others and build trust.
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Education
Cocktail Recipe or Tips
Provide tips on how to make the perfect signature cocktail or recipe for a menu item.
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Visual Highlights
Ambiance and Decor Showcase
Showcase the interior or exterior of your restaurant or bar to highlight your brand’s ambiance and create visual appeal.
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Brand Storytelling
Meet the Founder/Owner
Introduce the founder or key members of your team, sharing their passion and vision for the business.
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Education
How It’s Made
Share insights into how your signature dishes or cocktails are made, emphasizing quality, craftsmanship, or unique processes.
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Inspiration
Food and Drink Pairing Ideas
Provide pairing suggestions for your dishes and drinks to inspire customers on how to enjoy their meals and beverages together.
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Brand Awareness
Limited-Time Offer Announcement
Announce the release of limited-time dishes or cocktails to create urgency and exclusivity.
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Behind-the-Scenes
Day in the Life
Share a day in the life at your restaurant or bar, featuring different aspects of your operations and team activities.
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Visual Highlights
Seasonal
Highlight seasonal decorations or themed setups that align with February holidays like Valentine's Day to create a festive atmosphere.
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Education
Menu Highlights
Create a guide on how to choose dishes or drinks from your menu.
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Go

Pick 2-4

Selected: 0
Promotion
Valentine’s Day Specials
Promote special Valentine's Day menus, prix fixe dinners, or themed cocktails to attract couples and celebrate the holiday.
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Promotion
Happy Hour Deals
Offer happy hour discounts on drinks or appetizers to attract customers during slower hours.
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Promotion
Bundle Offers
Create bundle offers, such as “Dinner and a Show” or “Drink and Appetizer Combo,” to increase average order value and promote multiple products.
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Promotion
Flash Menu
Announce a special happy hour or short term menu to create urgency and boost sales within a specific timeframe.
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Interactive
Ladies Night
Promote a special occasion for a specific audience.
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Promotion
New Menu Item Launch
Promote the launch of new menu items to drive interest and sales, encouraging customers to be the first to try the latest additions.
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Promotion
Early Bird Specials
Offer discounts or special deals for customers who dine early, encouraging reservations and increasing foot traffic during less busy hours.
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Promotion
Event Hosting
Offer group reservations, or special event hosting, ideal for friends celebrating Galentine’s Day or family gatherings.
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Promotion
Holiday-Themed Cocktails
Introduce and promote holiday-themed cocktails that are perfect for February celebrations, such as Valentine's Day or Mardi Gras if applicable.
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Grow

Pick 2-4

Selected: 0
Social Proof
Customer Testimonials
Share positive testimonials from satisfied customers to build trust and credibility with your audience.
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Team Spotlight
Meet the Staff Mondays
Introduce a staff member each week, sharing their favorite menu items and why they love working at your restaurant or bar.
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Community
Local Partnership Highlight
Showcase partnerships with other local businesses or participation in community events to demonstrate your support and integration within the community.
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Celebratory
Business Milestones
Celebrate significant business milestones such as anniversaries, sales targets, or expansions, thanking customers for their support.
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Tips & Tricks
Food and Drink Pairing Tips
Provide tips on how to pair your dishes with the perfect drinks, enhancing the dining experience for your customers.
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Social Proof
User-Generated Content
Share content created by your customers enjoying your food and drinks, fostering a sense of community and authenticity.
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Community
Customer Appreciation
Show appreciation to your customers through thank you posts, special rewards, or exclusive offers to build loyalty.
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Exclusive Content
VIP Access
Offer exclusive content or early access to reservations, special menus, or events for your loyal customers or followers, creating a sense of privilege.
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Celebratory
Valentine’s Day Recap
Share highlights and photos from your Valentine's Day celebrations, thanking customers for making it special and showcasing memorable moments.
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Social Proof
Before and After (Decor/Event Setup)
Showcase before and after photos of your restaurant or bar’s decor for special events, demonstrating your attention to detail and ambiance creation.
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Community
Local Events Participation/In The News
Promote or recap local events you are involved in, fostering community connection and showcasing your active participation in local initiatives.
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Exclusive Content
Sneak Peeks
Share insider news or sneak peeks of upcoming menu items, events, or renovations to keep your audience excited and engaged with your restaurant’s future plans.
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Celebratory
Success Stories
Share success stories of your business or customers to inspire and engage your audience, highlighting positive outcomes and achievements.
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Key Dates for February

Month-Long Observances

  • Black History Month – Feature Black-owned spirits, wines, or dishes inspired by African-American cuisine. Collaborate with local chefs or businesses.

  • American Heart Month – Showcase heart-healthy menu options, mocktails, or wellness-focused specials.

Key Weekly Observances

  • Feb. 4–10: National Women’s Heart Week – Promote lighter menu options or special drinks in honor of women’s wellness.

  • Feb. 11–17: Random Acts of Kindness Week – Offer surprise discounts, free desserts, or encourage patrons to “pay it forward.”

Key Days in February

Week 1

  • Feb. 2: Groundhog Day – Serve up “shadow-themed” cocktails or run a poll: Will we see more winter warmers or spring flavors on your menu?

  • Feb. 4: World Cancer Day – Highlight partnerships with local cancer charities or donate proceeds from a specific dish or drink.

Week 2

  • Feb. 9: National Pizza Day – Feature specialty pizzas or create a pizza-and-pint pairing special. Perfect for bars with casual food offerings!

  • Feb. 11: International Day of Women and Girls in Science – Craft a cocktail or dish inspired by a famous woman in science.

  • Feb. 13: Galentine’s Day – Host a “Ladies Night” with shareable appetizers, pink cocktails, and fun photo ops.

  • Feb. 14: Valentine’s Day – Offer prix-fixe menus, romantic cocktails, or themed desserts. Perfect opportunity for reservations or takeout promotions.

Week 3

  • Feb. 15: Singles Awareness Day – Lean into it with a “Singles Happy Hour” or promotions like “Bring your crew, not your boo!”

  • Feb. 17: National Random Acts of Kindness Day – Surprise customers with free appetizers or post a giveaway encouraging acts of kindness.

Week 4

  • Feb. 20: Love Your Pet Day – Invite customers to bring their pets (if your venue allows) or create pet-inspired cocktails or dishes.

  • Feb. 22: National Margarita Day – Go all-in with margarita flights, tequila tastings, or an extended happy hour. Promote it heavily!

  • Feb. 24: National Chili Day – Highlight your best chili recipe or run a chili and beer pairing special. Great for comfort food vibes.

  • Feb. 26: National Pistachio Day – Feature a creative dessert or dish with pistachios and market it as a limited-time special.

End of Month

  • Feb. 29: Leap Year Day (2025 Only) – A rare opportunity to host a Leap Day Party with themed drinks, a special menu, or one-day-only deals.

Tips for Restaurants & Bars

  1. Themed Happy Hours: Tie your happy hour specials to key dates like National Margarita Day, Galentine’s Day, or Singles Awareness Day.

  2. Instagram-Worthy Promotions: Create visually stunning cocktails or dishes for dates like Valentine’s Day or Love Your Pet Day to drive user-generated content.

  3. Limited-Time Menus: Use these dates to promote exclusive menu items like chili flights, pizza-and-cocktail pairings, or romantic desserts.

  4. Engage with Followers: Polls, giveaways, and photo contests for days like Margarita Day or Random Acts of Kindness Day can help you boost engagement.