Content Calendar

February 2024

February 2024 ☆

February 2025 Content Calendar for Salons or Med Spas

February 2025 Content Calendar for Salons or Med Spas

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Brand Awareness
Winter Glow Treatment Spotlight
Showcase your signature winter facial or deep-conditioning hair treatment, emphasizing hydration and protection against the cold.
Brand Awareness
Valentine's Date Night Prep
Highlight your pre-date beauty services like blowouts, waxing, facials, or lash lifts to get clients ready for a perfect night.
Education
Seasonal Care Tips
Share a carousel with "Top 5 Winter Skin and Hair Survival Tips," including hydration, protection, and product recommendations.
Visual Highlights
Winter Nail Trends
Showcase trending nail colors or styles for February, such as cozy tones or Valentine’s-inspired designs.
Inspo
Self-Love Reminder
Share an inspiring quote about self-care, encouraging clients to prioritize themselves this Valentine’s season.
Brand Storytelling
The Heart Behind Our Business
Share a post introducing your salon or spa’s mission and what sets your services apart in delivering care and relaxation.
Behind-the-Scenes
Prepping for Valentine's Rush
Share a post showing your team’s preparations for a busy February, such as creating romantic decorations or restocking seasonal products.
Education
Why Winter SPF is Essential
Share a post explaining why sunscreen is important in winter and suggest your top skincare or hair protection products.
Product
Winter Care Essentials
Highlight key products like hydrating masks, nourishing oils, or SPF-based serums that clients can use at home for winter maintenance.
Inspo
Midwinter Wellness Check-In
Share a post encouraging clients to reflect on their wellness goals and prioritize themselves with a salon or spa visit.
Education
Debunking Skincare/Haircare Myths
Create a carousel addressing common myths like “You don’t need SPF in winter” or “Frequent trims stop hair growth.”
Education
Seasonal Skin Tips
Share a carousel with "Top 5 Winter Skin Survival Tips," including hydration and SPF reminders.

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Promotion
Valentine's Packages Announcement
Showcase your couple’s specials, such as joint facials or blowouts for two, including pricing and booking details.
Promotion
Galentine's Special Launch
Promote group bookings with discounts for groups of 3 or more, perfect for a friends' day out.
Promotion
February Flash Sale
Announce a surprise 24-hour sale on popular services like facials, deep-conditioning treatments, or waxing.
Promotion
Hydration Treatment Discount
Offer a limited-time deal on hydrating facials or deep-conditioning treatments for February.
Interactive
Valentine's Giveaway
Announce a contest for a free couple’s treatment or blowout, with entry requirements like tagging a partner or sharing a post.
Promotion
Deep Conditioning Deal
Offer a limited-time deal on winter deep conditioning for February.

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Social Proof
Client Love Stories
Share testimonials from clients who’ve loved your services, such as a relaxing facial or a perfect blowout.
Team Spotlight
Team Thursday Feature
Highlight a team member, sharing their favorite treatment to perform and why they love working with clients.
Community
Gratitude Post
Thank your followers and clients for their support, and encourage them to share their favorite salon or spa moments.
Celebratory
Follower Milestone Celebration
Celebrate reaching a milestone with a thank-you post and a giveaway for loyal followers.
Tips & Tricks
Post-Treatment Care Tips
Share do’s and don’ts for maintaining glowing skin after a facial or healthy hair after a deep-conditioning treatment.
Social Proof
Real Results Carousel
Share before-and-after photos showcasing a popular treatment with client consent.
Community
Customer Appreciation Week
Announce a week of special perks (like discounts or mini treatments) for loyal customers.
Exclusive Content
VIP Early Access
Offer VIP followers early access to March promotions, creating exclusivity.
Celebratory
Random Acts of Kindness Day
Post a graphic celebrating this holiday (Feb. 17) and offer a small perk (e.g., free add-on service) for anyone who books that day.
Social Proof
Real Client Quotes
Share a carousel featuring real quotes from satisfied clients, paired with photos of your salon or spa rooms.
Community
Gratitude Post
Thank your followers for their support and encourage them to share their favorite spa moments.

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